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Dallas / Fort Worth Texas Channel Letter Signs for all of DFW

The most popular type of sign for storefronts is the channel letter sign ... for good reason!

Dallas / Fort Worth Texas Channel Letters  Lighted Outdoor Channel Letter Signs Illuminated Letter Signs Storefront Dallas / Fort Worth Texas Signage

Channel Letter Signage

Advantages Designed Specifically for Channel Letters

Wholesale Signs Direct To The Public

Branding (Identity) Signage Specialists

Your major identity signage, your storefront sign in most cases, done properly, creates your opportunity to be successful.  Once it does so it must maintain that image for years and years so you remain successful. Channel Letter Signage Specialists

Your sign must provide you with enough of the right customers so you reach your break-even point when you sell them once they enter your establishment.

There is a big difference between what a successful dollar store's sign should look like, and what a doctor's should.  An accident lawyer needs a different sign and image than a patent attorney should have.  Do you want someone who installs car wraps, or prints posters, helping you make critical signage decisions?

We're identity signage specialists.  We've created well over 100,000+ major identity signs.  We sell our products wholesale, factory-direct, installed.

Different Types of Channel Letter Business Signs

We design and build over 1000 different channel letter sign combinations for your business sign. We manufacture all of them in-house!

Here are just four different ways to build the same sign, each with its own "unique" look. Business Signs in Dallas / Fort Worth Texas

Front-Lit Channel Letters, Back-Lit Channel Letters, Reverse-Lit, Front and Back Lit, Halo Lit, Side Lit, First-Surface Lit, Infinity Edge™ Channel Letters, Neon Lighted Channel Letters, LED Lighted Channel Letters, Triple-Tier Multi-Color Lighting™, Brighter Signs™ Lighting, LetterLites™, Spectralites™, 3-D Dimensional Lighting™, Unlit, Vinyl Overlays, Cloud Capsules, Raceway-Mounted, Wireway-Mounted, Flush-Mounted, Unlit Backplates, Internally Lighted Backplates, Backlit Backplates, Lighted Backplates with Backlighting, etc.

In the 1970s Channel Letter signs were the newest sign type. Today, a storefront sign consisting of only channel letters is sub-standard for most businesses. It's a dated look. However, many sign companies still want to sell you these simple channel letter signs. Think about the effect of your sign on YOUR business.

When American Sign Association created the first CNC routed back plate for channel letter signs it was a game-changer for channel-letter signs.  Today it is a must for a more-modern sign look, but many small sign companies still don't have the ability to supply them so they push the simpler sign.

Our Solarbrite™ LED channel-letter lighting is over 5-times brighter than most signs.  Again, our customers stand out.  American Sign Association has always led with innovation to help our customers stand out from the crowd.  But smaller sign companies can only obtain what their local sign-supply store sells.

Triple-Tier Multi-Colored Lighting™ for channel letters is our latest innovation to help make your business more recognizable and memorable.

Infinity Edge™ Channel Letters are the most attractive, and the most expensive, channel letters made.  (There are more details below.)

You have to see them!  As you can imagine, it is pretty difficult to explain all of these options without you seeing them, especially because pictures don't do justice to lighting effects. That's why we developed our state-of-the-art sign Showroom. Let us know you're coming and we'll make sure a Sales Representative is here to help you and explain the different options, pricing, and more!

What Identity Signage Must Be

An effective sign, one that will help you succeed, is much more than just the message on its face.

Channel Letter Sign  Interior LED Signage  Custom Channel Letters

Visit Our Unique Sign Showroom

Channel Letter Sign Showroom Are you a "visual" person?  Is seeing believing?

Unique in the entire sign industry, American Sign Association™ built an 85’ by 50’ (over 4,000 sq ft) indoor sign lighting laboratory for testing the longevity, visibility, and effectiveness of all the lighted signs we manufacture.  The Laboratory is open to the public, for FREE.

Don't buy your sign from a drawing, a slick website, or photo-shopped pictures, when you can actually see and side-by-side compare Real signs and designs.

Thousands of visitors have learned about sign design, materials, construction, lighting; and their effect on a business.

We invite you to also observe all other types of signage, viewing them up close as well as from a distance, under varying light conditions (and stay out of the weather while doing so!)

How can lighting make your signs more attractive during the day, and how much additional electricity will they use?  Will your Sodium Vapor or Metal Halide parking lot lights affect the colors of your sign at night?  Should you consider PinLights™, LetterLites™, SpectraLites™, or Trembler™ signs? Brighter Signs™ neon or SolarBrite™ LED lighting for channel letter signs? How will shadows affect my sign's readability during the day? Should the wall behind my sign be light or dark colored? Would a different type of sign look better on my brick wall? Should I consider a routed sign face with push-through letters?

Don't buy your sign from a drawing, a slick website, or photo-shopped pictures, when you can actually see and side-by-side compare Real signs and designs.

Showroom Specials

Channel Letter Signs For Sale

Sometimes it really pays to shop.

As an additional enticement to coax you into our showroom, and also smooth our manufacturing flow, we periodically have limited Specials only available "in-store;" even unannounced to our team of Sign Experts.

They are based on opportunities in our production scheduling.  If we tell our Sign Experts in advance they collectively sell too many, causing other problems!

Specials are always for a specific type of custom-built sign with a large variety of available options, but a very limited quantity, and first-come-first-served.

Guaranteed Highest Quality...Guaranteed Lowest Price™

interior face and reverse-lit channel letters Reverse Lit Channel Letters In The Newspaper

As detailed below, and on the pages that follow, everything will be done to make your sign look better, and last longer...Guaranteed.

American Sign Association™ sign company also guarantees that our price will be the lowest price you can obtain on the products described in this website; now or anytime during the next 90 days.

If you are offered a lower price by someone else we will match that lower price PLUS give you 10% of the difference.

"Fifteen years ago you made a lighted sign for me.  It STILL looks new, but finally needs electrical service..."
Lawrence Badger, M.D.

Free Sign Production Factory Tour

Come and see the array of equipment and tools, and the facility dedicated to making good signs.

Contact one of our Sign Experts to arrange a plant tour.

As Seen on SignDawgsTV™

SignDawgsTV Check out Season 8 of the reality TV documentary series about Signs Manufacturing™, featuring the signage we create and the customers we serve in the DFW Metroplex area of North Texas.

SignDawgsTV™ is one of YouTube's most successful series, with 3,000,000+ viewers.  Over 100 episodes continue to be viewed over-and-over.

You can view all SignDawgsTV™ episodes at SignDawgsTV.com.

State Licensed Sign Installation and Sign Service

We are a full-service sign company.  We provide sign site surveys, sign permits, sign installation and sign maintenance services for electrical and non-electrical signs for our customers as well as other sign companies.  We provide this work in Dallas, Fort Worth (DFW), and ALL of North Texas and Northeast Texas.

State Sign and Electrical License Numbers:  TECL17503, TSCL18015, TSCL18016.

Over 75,000 Signs Manufactured and Installed We serve and have installed signs in the Texas cities of Addison, Aledo, Allen, Alvarado, Anna, Argyle, Arlington, Athens, Aubrey, Avalon, Azle, Balch Springs, Bedford, Benbrook, Blue Mound, Bonham, Briar, Bridgeport, Buckingham, Burleson, Caddo Mills, Canton, Carrollton, Cedar Hill, Celina, Cleburne, Cockrell Hill, Colleyville, The Colony, Combine, Coppell, Corsicana, Crandall, Crowley, Dallas, Dalworthington Gardens, Decatur, Denison, Denton, Desoto, D/FW Airport, Dido, Duncanville, Eagle Mountain Lake, Edgecliff, Ennis, Euless, Everman, Farmers Branch, Farmersville, Ferris, Flower Mound, Forest Hill, Forney, Fort Worth, Frisco, Gainesville, Garland, Glenn Heights, Granbury, Grand Prairie, Grapevine, Greenville, Gun Barrel City, Haltom City, Haslet, Highland Park, Hillsboro, Hudson Oaks, Hurst, Hutchins, Irving, Italy, Itasca, Jacksboro, Joshua, Justin, Kaufman, Keene, Keller, Kennedale, Kleberg, Krum, Lake Dallas, Lake Worth, Lakeside, Lancaster, Las Colinas, Lawson, Lewisville, Little Elm, Longview, Mansfield, Marshall, Maypearl, McKinney, Melissa, Mesquite, Midlothian, Milford, Mineral Wells, Mount Pleasant, Mount Vernon, Nevada, Newark, North Richland Hills, Ovilla , Palmer, Pantego, Paris, Parker County, Pelican Bay, Pittsburg, Plano, Ponder, Princeton, Prosper, Quinlan, Quitman, Red Oak, Rendon, Richardson, Richland Hills, Rice, River Oaks, Roanoke, Rockwall, Rowlett, Royse City, Sachse, Saginaw, Sansom Park, Sanger, Seagoville, Sherman, Silver Creek, Southlake, Springtown, Stephenville, Sulphur Springs, Sunnyvale, Terrell, Texarkana, Trophy Club, Tyler, University Park, Van Alstyne, Valley View, Watauga, Waxahachie, Weatherford, Wedgewood, Westlake, Weston, Westover Hills, Wheatland, White Settlement, Whitney, Wichita Falls, Willow Park, Wills Point, Wilmer, and Wylie.

ZIP Codes 75001 thru 76958.

Area Codes 214, 254, 430, 469, 682, 817, 903, 940, and 972.

Serving Collin, Cook, Dallas, Denton, Ellis, Fannin, Franklin, Grayson, Henderson, Hill, Hood, Hopkins, Hunt, Johnson, Kaufman, Lamar, Navarro, Parker, Rockwall, Somervell, Tarrant, Titus, Van Zandt, Wood, and Wise Counties in Texas.

We also have signs in 43 different states, and 6 other nations.

The Quality Certified Signs™

Sign Quality Difference You Can Trust

Quality Certified Signs™ is a training, certification, and continuing education program designed to train all sign company personnel to take better care of their customers utilizing knowledge-based performance.

Certifications are available in:

ALL our personnel are Quality Certified Signs™ qualified because we also want the job done right.