Dallas / Fort Worth Texas Channel Letter Signs for all of DFW

The most popular type of sign for storefronts is the channel letter sign ... for good reason!

Channel Letter Signage

Advantages Designed Specifically for Channel Letters

• Heavy-Gauge, Welded Aluminum Letters - No rust, built for decades of service, and virtually hail-resistant.
• Computer-Generated Cut Files & Install Patterns - Precision fit and finish for a consistently impressive result.
• Solar Finishes™ Bright Reflective White (Letter Interiors) - Brighter illumination without additional electrical consumption.
• In-House Neon Fabrication - Custom-made to your letters for uniform light and superior quality control.
• Brighter Signs™ Neon - Higher brightness that turns heads and captures attention.
• Solarbrite™ LEDs - Exceptional intensity and visibility versus typical LED packages.
• LetterLites™ First-Surface LED Option - Eye-catching LEDs are visible on the face for maximum impact.
• SpectraLites™ Color-Changing LEDs - Dynamic color effects because differences sell.

Wholesale Channel Letters Direct To The Public

Branding (Identity) Signage Specialists

Your major identity signage, your storefront sign in most cases, done properly, creates your opportunity to be successful.  Once it does so it must maintain that image for years and years so you remain successful.

Your sign must provide you with enough of the right customers so you reach your break-even point when you sell them once they enter your establishment.

There is a big difference between what a successful dollar store's sign should look like, and what a doctor's should.  An accident lawyer needs a different sign and image than a patent attorney should have.  Do you want someone who installs car wraps, or prints posters, helping you make critical signage decisions?

We're identity signage specialists.  We've created well over 100,000+ major identity signs.  We sell our products wholesale, factory-direct, installed.

Different Types of Channel Letter Business Signs

We design and build over 1000 different channel letter sign combinations for your business sign. We manufacture all of them in-house!

Here are just four different ways to build the same sign, each with its own "unique" look.

Front-Lit Channel Letters, Back-Lit Channel Letters, Reverse-Lit, Front and Back Lit, Halo Lit, Side Lit, First-Surface Lit, Infinity Edge™ Channel Letters, Neon Lighted Channel Letters, LED Lighted Channel Letters, Triple-Tier Multi-Color Lighting™, Brighter Signs™ Lighting, LetterLites™, Spectralites™, 3-D Dimensional Lighting™, Unlit, Vinyl Overlays, Cloud Capsules, Raceway-Mounted, Wireway-Mounted, Flush-Mounted, Unlit Backplates, Internally Lighted Backplates, Backlit Backplates, Lighted Backplates with Backlighting, etc.

In the 1970s Channel Letter signs were the newest sign type. Today, a storefront sign consisting of only channel letters is sub-standard for most businesses. It's a dated look. However, many sign companies still want to sell you these simple channel letter signs. Think about the effect of your sign on YOUR business.

When American Sign Association created the first CNC routed back plate for channel letter signs it was a game-changer for channel-letter signs.  Today it is a must for a more-modern sign look, but many small sign companies still don't have the ability to supply them so they push the simpler sign.

Our Solarbrite™ LED channel-letter lighting is over 5-times brighter than most signs.  Again, our customers stand out.  American Sign Association has always led with innovation to help our customers stand out from the crowd.  But smaller sign companies can only obtain what their local sign-supply store sells.

Triple-Tier Multi-Colored Lighting™ for channel letters is our latest innovation to help make your business more recognizable and memorable.

Infinity Edge™ Channel Letters are the most attractive, and the most expensive, channel letters made.  (There are more details below.)

You have to see them!  As you can imagine, it is pretty difficult to explain all of these options without you seeing them, especially because pictures don't do justice to lighting effects. That's why we developed our state-of-the-art sign Showroom. Let us know you're coming and we'll make sure a Sales Representative is here to help you and explain the different options, pricing, and more!

What Identity Signage Must Be

• Attention-Getting
• Legible
• Informative
• Represent the Establishment Well
• Be Unique & Memorable
• Maintain Their Looks

An effective sign, one that will help you succeed, is much more than just the message on its face.

Guaranteed Highest Quality...Guaranteed Lowest Price™

As detailed below, and on the pages that follow, everything will be done to make your sign look better, and last longer...Guaranteed.

American Sign Association™ sign company also guarantees that our price will be the lowest price you can obtain on the products described in this website; now or anytime during the next 90 days.

If you are offered a lower price by someone else we will match that lower price PLUS give you 10% of the difference.

"Fifteen years ago you made a lighted sign for me.  It STILL looks new, but finally needs electrical service..."
Lawrence Badger, M.D.